Reflecting on a Year of Growth
With 2023 coming to a close, now is a natural time to look back, reflect, and appreciate the year's accomplishments. At RealtyAds, commercial real estate's preferred medium to find, advance, and close more deals, we spent the last 12 months partnering with customers to drive success amidst the year's challenging macroeconomic conditions. While it was not an easy year for commercial real estate at large, there's much to be proud of.
Here, we'll highlight RealtyAds top 5 achievements that set the product, the company, and our customers up for additional success in the new year.
RealtyAds Top 5 Achievements of 2023
1. Leveraging Client Input to Improve the ProductRealtyAds is a technology company that creates its product roadmap through ongoing customer input. Over the year, we leveraged client feedback to continue improving RealtyAds functionality, undergoing 776 feature updates by implementing more than half a million lines of new code. The new functionality allows our customers to make strategically informed decisions surrounding the entire tenant acquisition process. This includes helping clients organize how they're utilizing leasing budgets to attract tenants, the viability of those strategies, and how to create additional financial efficiencies in these strategies. The most popular new feature is the RealtyAds Revenue Center, which provides deal-by-deal insights into how the tenant engages with the property pre- and post-tour.
"RealtyAds has been a great partner in promoting several of the buildings I lease. The team is proactive, and we have achieved market-leading results from our leasing efforts with RealtyAds - helping us find, advance, and close more deals."
Jeff Bellamy | Executive Managing Director | JLL Atlanta
2. Solidifying The Highest Quality Audiences in Commercial Real Estate
RealtyAds used 2023 to continue improving our network of data partners, ensuring leasing budgets are always targeting audiences that can execute (or influence the execution of) a lease. We invested heavily in this as RealtyAds has, and always will, pride itself on having the highest-quality audiences in commercial real estate. The AI now makes more than 1,000,000 API calls daily to better match vacancies to prospective tenants, which has directly correlated to client success. RealtyAds AI served 75 million ads throughout North and South America in 2023, reaching 2.4 targeted individuals every second of every day.
3. Increasing Client Opportunities, Tours, & Revenues
The targeted exposure that RealtyAds is uniquely able to deliver translated directly to customer leasing activity. During 2023, RealtyAds analyzed more than 50,000 deals with its clients and determined that a targeted, sustained digital strategy was increasing their tours by more than 30% and closed deals by roughly ~20%. As any broker will validate, good things happen when you help present leasing teams with opportunities! This year alone, RealtyAds helped its clients find deals worth $2.1 billion, advance more than $5.7 billion in deals through the leasing funnel, and close more than $1.3 billion in transaction value.
4. Advancing The Dialogue In Commercial Real Estate
As RealtyAds matures, we want to continue educating the marketplace on the power of digital channels and why they are an essential tool for customer acquisition in so many other industries. To that end, the team here at RealtyAds presented ~1,000 demos across Canada, The US, and Brazil. Through these demos, we were able to showcase RealtyAds unique approach to digital mediums, outline how industry peers are using them to their benefit, and explain why they're now being used as the first dollar spent in a marketing strategy. Furthermore, to help ease the burden of rolling RealtyAds out at scale, we started offering RealtyAds Managed Services, where at the start of the year, your entire digital strategy is mapped out for you. Our in-house team of certified designers created, rotated, and optimized more than 3,600 pieces of ad content, targeting prospects with engaging building messaging as critical leasing decisions were made.
5. Practicing What We Preach By Doubling Office Space
On a more personal level, RealtyAds is committed to showcasing the benefits of an in-office environment, opting for the traditional 5-day work week to best service our clients and advance our product. Last year, we moved from Chicago's Fulton Market to River North, doubling our square footage at a beautiful Class A office tower owned by Beacon and leased by JLL. This year, we doubled our square footage again in the same property, growing internally by another 30% throughout 2023. These new hires are investments in expertise, knowledge, and skill sets that will allow RealtyAds to improve and expand its product offerings in the coming year.
Conclusion:
2023 was a year full of excitement, challenges, and growth. Thank you to our clients, partners, and the dedicated team members who made RealtyAds 2023 the year it was. The unwavering support and trust shown fuels our drive to continue innovating and pushing the boundaries of what's possible in CRE. Here is to another year filled with unlimited possibilities, continued collaborations, and a commitment to reshaping the future of commercial real estate leasing. Thank you for being an integral part of our journey!
