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Navigating The Changing Landscape of The Office Sector: The Subleasing Vacancy Decline

In recent times, the commercial real estate market has witnessed a significant shift in the dynamics of subleasing vacancies. According to JLL, sublease vacancy rates have continued to decrease, falling to 4.1 percent in the third quarter, marking a decline of 28 basis points quarter-over-quarter, particularly in Manhattan. But what's driving this trend, and why is it so noteworthy?

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Tech Giants Lead the Charge in Returning to the Office

Big tech companies have flipped the switch; they are now pushing for their employees to return to the office. The move towards a more office-centric approach aims to boost engagement and productivity - which firms have recently shared was a drawback associated with a fully remote work setup. The physical workspace offers an environment conducive to creativity and focus, contributing positively to the quality of work produced.

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Maximize Your Leasing Efforts: Why Brokers Leverage RealtyAds

As a Broker in commercial real estate, there are a lot of pain points that come with leasing space in any market or sector. Staying relevant and keeping up with the competition, having the tools necessary to win deals, and leasing space at the highest rate possible are all struggles that brokers face. Uncover how RealtyAds helps solve these struggles and why Brokers leverage RealtyAds to find, advance, and close more deals.

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Why Decreasing Ad Spend During The Holidays or Vacation Periods is a Massive Mistake

The holiday seasons and other peak times of the year when people are out of the office present unique opportunities for businesses to engage with their target audience. However, some might consider reducing their digital advertising spend during these periods. Explore the negatives of decreasing your budget during these peak seasons and understand why it’s essential to maintain or increase your digital advertising during these times. 

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Revamping Your Metrics: How To Measure CRE Marketing Success Beyond Clicks

In commercial real estate (CRE), measuring success is critical to determine the effectiveness of marketing and leasing efforts. However, the industry has been misguided by one metric in particular. Clicks. Using clicks or click rate as a key performance indicator (KPI) is not always the most effective way to evaluate the success of your marketing strategies. The click metric lacks a genuine impact on the leasing process due to a lack of qualified information, cost-per-click, and relevance.

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