Asset managers know the fastest way to create value for a building is to meaningfully reduce vacancy. It’s a process that can take years. In today’s market, many don’t have the luxury of waiting that long.
Historically, asset managers focused on traditional investment strategies and relied on experience and intuition to guide decisions. However, with the emergence of leasing enablement platforms such as RealtyAds, data now proves asset managers can finally achieve more significant ROI on their leasing budgets while spending less money, ultimately driving the successful disposition of their asset.
The commercial real estate market demanding more for less, combined with rapid advancements in artificial intelligence, is leading to a seismic shift in how asset managers deploy their leasing budgets. Instead of accepting leasing strategies that rapidly drain budgets and offer no tangible return on investment, asset managers are leaning into 3 key concepts to find, advance, and close more deals.
The shotgun approach to prospecting offered through platforms like listing services is woefully inefficient. If you have limited leasing budgets, you need to be extremely targeted on prospects most likely to advance to customers.
Platforms such as RealtyAds harness the power of advanced data analytics and artificial intelligence to precisely identify the most relevant audience for each property. By analyzing vast datasets, including demographics, interests, and online behaviors, RealtyAds ensures that your property’s digital presence reaches individuals genuinely interested in leasing. What’s more, their ability to target by job title means qualified individuals are seeing your product.
This hyper-targeted approach increases the likelihood of reaching potential tenants and their representation and reduces the budget wastage associated with reaching non-decision makers. The immediate impact of this is resources being more efficiently deployed, thus improving the ROI on your leasing spends.
Conventional marketing is very reactive and arguably moves at a pace that doesn’t keep up with market dynamics. For instance, if a tenant toured an asset this morning, is your marketing strategy prepared to automatically start communicating your value proposition post-tour?
RealtyAds goes beyond conventional marketing by actively optimizing your digital presence audience and spend in real-time. The platform continuously monitors who it's reaching, then allocates budget to the most effective channels to reach that audience. As a result, asset managers can be confident their money is being used not just to reach the right people more effectively than ever before, but at a price point that’s lower than historical market reach.
Did you know an educated prospect is 131% more likely to transact?
One of the biggest challenges in any CRE market is standing out from the competition. If you can’t stand out, you cannot fully educate your prospects and improve the likelihood of winning the deal. With RealtyAds targeted leasing strategies and optimized spending, properties gain enhanced visibility among potential tenants and their representation. This enhanced visibility will result in helping you fill the top of your leasing pipeline and help you close more deals once a prospect begins negotiations.
Overall, RealtyAds boasts working in more than 100 markets on its website, no small feat for a 4-year-old company. This geographic dispersion is evidence that asset managers use solutions such as RealtyAds to entirely re-think their traditional leasing strategies. By embracing innovative platforms like this, asset managers will stay ahead of the competition and improve their return on investment for every leasing dollar spent.