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In commercial real estate (CRE), measuring success is critical to determine the effectiveness of marketing and leasing efforts. However, the industry has been misguided by one metric in particular. Clicks. Using clicks or click rate as a key performance indicator (KPI) is not always the most effective way to evaluate the success of your marketing strategies. The click metric lacks a genuine impact on the leasing process due to a lack of qualified information, cost-per-click, and relevance.

The job and responsibilities of commercial real estate property marketers are to help enable leasing activity and exposure for their assets. This can be challenging depending on the market, available budget, resources, marketing team size, and more. Generally, traditional marketing strategies in CRE don’t often produce adequate ROI or attribution. So, Property Marketers dedicate time and effort to support their leasing teams but rarely get the outcomes or recognition they deserve.

In today's digital world, digital marketing is the primary marketing strategy in nearly every industry. Commercial real estate, however, has been slow to incorporate and leverage the successes of the rest of the world. 

Leasing strategies in commercial real estate are evolving. Today, Brokers can access marketing tools that help streamline, automate, and target the ideal tenant for an asset. Digital Marketing, specifically Pursuit Marketing, is becoming an essential tool for brokers to lease space. To help you stay competitive within CRE, we asked a broker for advice on leveraging digital marketing! 

In Commercial Real Estate, the time to close a deal can range from 12, 24, 36 - plus months. In general, this is an extremely long sales cycle, so it is essential to find creative and innovative ways to stay competitive throughout this process. To be successful at leasing space, you need to optimize, expand reach, perfect timing, and get in front of the right audience.